Have you ever experienced or seen what we like to call the face care eye bag claim? It’s when a product is marketed as an eye bag and dark circle eliminator, which isn’t possible . In fact, face care can’t address eye bags and dark circles because those are circulatory problems, not face care problems. But by being rooted in skin science, the MOX Eye Tight & Bright Serum’s nutritionist and pharmacist-built formulation can help mask the appearance of undereye bags, dark circles, and puffiness, while creating strong, healthy skin.

The conversation around eye bags and dark circles has been nothing short of minuscule in the past, leading to a lot of skincare misunderstandings. Many brands have taken advantage of this by marketing their products for eye bags and dark circles. But skincare can’t tackle either of these things as eye bags and dark circles are linked to blood circulation issues, not face care.

MOX is on a mission to change this narrative with real, science-based knowledge and products like the Eye Tight & Bright Serum: An extra-strength skincare serum rooted in skin science that revives, tightens, and brightens the undereye area. While it won’t zap your eye bags and dark circles out of existence, it will mask and enliven them for a fresh, young-looking appearance.

But if skincare can’t target eye bags and dark circles, what can it do? And what makes the MOX Eye Tight & Bright any different than other undereye face care products?

Hold Up – What Exactly Is the Face Care Bag Claim and How Are You Supposed to Address Eye Bags, Dark Circles, and Puffiness?

The skincare industry is huge; it was valued at $146.7 billion in 2021 and is projected to reach $273.3 billion by 2031. But with so many products gracing the shelves of our favorite stores and internet searches, there are bound to be some false claims out there. One such claim is that face care products can give eye bags, dark circles, and puffiness the boot for good. 

If you’ve ever thought to yourself that the bag claim sounds too good to be true – well, that’s because it is. Your undereye area is one of the first places to show signs of aging because the tissue is very thin there. Vascular damage, which is the leading culprit behind eye bags, dark circles, and puffiness – can wreak absolute havoc on your undereye area.

Vascular damage happens when blood-carrying capillaries leak, leaving a bruise-like, puffy appearance under your eyes. It’s a natural part of the aging process but can be accelerated by UV damage from the sun and a poor diet (your skin needs vitamins and nutrients to repair itself !). Puffiness, on the other hand, can also be caused by fatigue, allergies, and more.

Did you know that the appearance of your eye bags can tell you a lot about what’s causing them? If your eye bags are blue and/or purple in color and come and go then they may appear because you’re tired. After all, a lack of sleep can negatively affect your circulation.

Are your dark circles shades of blue and/or purple and seem to always be there? If so, they could be a sign of vascular damage ( mentioned above). These eye bags tend to appear when your blood capillaries are weakened and leak hemoglobin (a protein present in red blood cells).

If the dark circles under your eyes have a brown shade and seem to be permanent then excess pigment could be the cause. This is called melanocyte overexpression and is often more noticeable because of how thin the tissue is underneath your eyes. It’s also commonly genetic.

The MOX Eye Tight & Bright Shines with Transparent Innovation, But How?

With a clear vision and a stroke of genius, Pharmacist Ben Fuchs created the MOX Eye Tight & Bright Serum. He went into the formulation process knowing he wanted to design a masking treatment for eye bags, dark circles, and puffiness that doesn’t claim to do the impossible. To do just that, he launched a serum that seeps into your skin cells to energize and strengthen your under-eyes for a more refreshed, lively appearance.

“Eye bags and puffiness are both circulatory issues,” says Pharmacist Ben. “MOX is working to give you healthy tissue, which while secondary, can give you some circulatory benefits. The serum was also designed to give your skin a tightening and brightening effect that can mask the appearance of eye bags, dark circles, and puffiness.”

The MOX Eye Tight & Bright Serum is formulated with ingredients like two forms of vitamin C to promote healthy tissues (and its brightening!). It also includes honey to create beneficial changes in your skin’s surface and hyaluronic acid to tighten and hydrate your under-eye area and reduce any stubborn puffiness. Needless to say, it’s a nutritious face care gem.

According to Pharmacist Ben, MOX Eye Tight & Bright was formulated for several purposes. “Firstly, it’s formulated to hydrate the skin under your eyes, which is very thin and loses water quickly,” he explains. Dehydration can cause your skin in this area to lose its plumpness and brightness, which can leave behind a dark, crepey, and/or sunken undereye area. 

Secondly, the MOX Eye Tight & Bright was created to change the health of your tissue by feeding and energizing the cells underneath the surface of your skin. “We added vitamin C into the formula – as well as plant-derived minerals and phospholipids – to create healthy cells that promote healthy skin. We also use an ingredient known as glycogen, which is a source of energy for your skin cells.”

“The third mechanism of action is the tightening effect, which is why we use film formers and hyaluronic acid in the formulation,” mentions Pharmacist Ben. Film formers create a layer on your skin that has water-binding properties for a hydrating, brightening, and smoothing effect. Hyaluronic acid helps your skin flex while tightening and reducing the appearance of wrinkles.

And then there’s honey. “The honey in the MOX Eye Tight & Bright formulation provides enzymes, vitamins, and alpha hydroxy acids that create changes in your skin’s surface,” says Pharmacist Ben. Honey is known to draw moisture from the air and bind it to your skin, which gives your under eyes a boost of energy and strength to help mask dark circles, eye bags, and puffiness.

For the first time ever, MOX is offering you its extra-strength nutrient-rich Eye Tight & Bright Serum at 15% off the retail price! The Eye Tight & Bright Serum – which can be found on the MOX website – will leave you with hydrated, bright skin 100% guaranteed. 

MOX is so confident that their Eye Tight & Bright Serum will change the way you use face care in just 30 days, that if you aren’t fully satisfied, MOX will refund your money. No hassles. No-questions-asked. 

BRIGHT, REVIVED UNDEREYES ARE ONLY A DROP AWAY. MASK YOUR EYE BAGS AND DARK CIRCLES AND REDUCE YOUR PUFFINESS TODAY WITH THE MOX SKINCARE STARTER KIT AT 15% OFF THE RETAIL PRICE BECAUSE YOUR SKIN DESERVES IT.